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Microcelebrity and Parenthood in Malaysia and Singapore – Julian Hopkins, PhD
Anthropology of Social Media

Microcelebrity and Parenthood in Malaysia and Singapore

I have started a new project, which also hopes to follow up from my previous doctoral research into the emergence of lifestyle blogging.

One thing that struck me then, was how bloggers described having to adapt to unexpectedly large audiences, and then how they adapted again as they went through different stages in life – such as going to university, going overseas, or starting their first jobs.

Since then, many have gone on and I have seen their stories of their proposals, weddings, and the arrival of little bundles of joy. I’m curious to find out how they manage this (and any parent knows how much there is to do with children!), and what choices they make when they think about including their children in their online activity.

I’ll be doing online observation, using emergent coding and textual analysis, and interviewing bloggers who are parents.

And I’ll be posting more here as I progress.

For the academics out there, here is some of the literature that will be guiding me:

Abidin, C. 2013. Cyber-BFFs*: Assessing women’s ‘perceived interconnectedness’ in Singapore’s commercial lifestyle blog industry *Best Friends Forever. Global Media Journal: Australian Edition 7 (available on-line: http://www.hca.uws.edu.au/gmjau/?p=217, accessed 20 January 2014).

Marwick, A. E. 2015. Instafame: Luxury Selfies in the Attention Economy. Public Culture 27 (available on-line: http://dx.doi.org/10.1215/08992363-2798379, accessed 23 July 2015).

Senft, T. M. 2012. Microcelebrity and the Branded Self. In Blackwell Companion to New Media Dynamics (eds) J. Hartley, J. Burgess & A. Bruns, n/a. Chichester: Wiley-Blackwell (available on-line: http://terrisenft.net/writing/Blackwell%20microceleb/Senft_Blackwell_2012_Final_Microcelebrity%20and%20the%20Branded%20Self%20copy.pdf, accessed 23 July 2014).


  1. June 3, 2016    

    hi Julian. I am Juliana, blogger from http://www.missjewelz.com I just came across your website as I was searching for recycling centers around Kuala Lumpur. I must say your research, publications and posts are interesting particularly for somebody like me who have been blogging for over 13 years now, and kind of microcelebrity myself through my writings, ramblings and also my race reports/training tips during my active years racing in triathlons. Looking forward to read your pieces and use them for my benefit in blogging and beyond . Thank you !


    • July 18, 2016    

      Thanks sorry I missed your comment. I’ll be posting an update soon.

  2. October 23, 2017    

    Hello there. Do you have any latest work you would like to share ? 🙂

  3. May 1, 2018    

    Hi Dr. Julian, there are a few great FB groups for networking with Malaysian parents – “Malaysian Education Info (And Homeschooling Too)” and the “Malaysian International School Parents Support Group” are huge (tens of thousands of members). I know a few parents who blog about education and homeschooling as well (not really lifestyle bloggers, though).

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