Anthropology, Internet, Social Media, Digital Literacy

History of Social Media Influencers

How did social media influencers start? Also known as ‘microcelebrities’, social media influencers are an increasingly important part of the digital marketing landscape – mostly on Instagram and YouTube, but across many other platforms too. Basically, they attract an audience by providing content based on their personal lives and/or interests – and when enough people […]

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BFM Radio Interviews

I’ve been interviewed on the BFM Evening Edition a couple of times recently – here are the links to the relevant extracts: Cambridge Analytica: Damaging Democracy with Data Video Killed the Radio Star It’s interesting how it works. They will contact me in the early afternoon with some questions and ask if I can comment. […]

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Your Sample Is Not Random

When collecting data on what people do, you need to communicate with them (unless you are doing observation only), and you need some system for deciding who you will select for communicating with (i.e. interviewing, online survey, etc.). These people you select are your sample. A truly random sample means that everyone within a pool […]

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Celebrity Studies Conference Presentatio...

I presented some of my ongoing research in July at the Celebrity Studies Conference in Amsterdam. Microcelebrity and Parenting in Malaysia from Julian Hopkins Abstract Lifestyle blogging has become an established part of the Malaysian internet, and these ‘microcelebrities’ (Senft 2012) develop parasocial relations through the interactive affordances of social media, leveraging authenticity through a carefully […]

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CURIOSITY casting shadows on the rocks, sand, pebbles and dirt. but is it Earth over which the shadows lengthen through the sol? it’s curious how it’s the same Sun on Mars warming the earth and the rocky plains, with half an hour and seven minutes to spare.

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