Anthropology of Social Media

About Me

I was born in Ireland, and moved to Luxembourg when I was four. Later on, I completed my secondary education and first degree in the UK. I have been living in Malaysia since 2002.

After my first degree from the University of Glasgow, I moved to Belgium and worked for five years in customer service and marketing – mostly in the electronics and IT industry. I came to the realisation that this was not the career path for me, but I became very interested in the ways in which technology and culture interact  with changing social and economic patterns.

I completed a Masters in the Social Anthropology of Development at SOAS in 2001, where I also met my future partner in life. After graduating and working in Nigeria for six months, I moved to Malaysia and started teaching at a college.

I was awarded a PhD from Monash University in 2012, for ethnographic research into the monetisation of personal blogging in Malaysia. Since then, I have continued research in the field of social media, and most recently completed a survey and interviews on the everyday uses of social media in Malaysia. My methodological approach focuses on inductive theory generation by combining the quantitative and qualitative traditions.

For more details, please look at the Bio and Publications page