Anthropology, Internet, Social Media, Digital Literacy

History of Social Media Influencers

How did social media influencers start? Also known as ‘microcelebrities’, social media influencers are an increasingly important part of the digital marketing landscape – mostly on Instagram and YouTube, but across many other platforms too. Basically, they attract an audience by providing content based on their personal lives and/or interests – and when enough people […]

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BFM Radio Interviews

I’ve been interviewed on the BFM Evening Edition a couple of times recently – here are the links to the relevant extracts: Cambridge Analytica: Damaging Democracy with Data Video Killed the Radio Star It’s interesting how it works. They will contact me in the early afternoon with some questions and ask if I can comment. […]

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