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History of Social Media Influencers

How did social media influencers start? Also known as ‘microcelebrities’, social media influencers are an increasingly important part of the digital marketing landscape – mostly on Instagram and YouTube, but across many other platforms too. Basically, they attract an audience by providing content based on their personal lives and/or interests – and when enough people […]

BFM Radio Interviews

I’ve been interviewed on the BFM Evening Edition a couple of times recently – here are the links to the relevant extracts: Cambridge Analytica: Damaging Democracy with Data Video Killed the Radio Star It’s interesting how it works. They will contact me in the early afternoon with some questions and ask if I can comment. […]